So if you’ve been on social media for the past couple of days, you’ve probably seen the kerfuffle on this topic. A Famous Author spoke disparagingly recently about those who self-publish rather than get an agent and a Big Five deal. She called self-publishing the “easy way”.
Now, I understand this line of thought. Back in the 2000s, self-publishing was synonymous with vanity presses, those you paid to simply print your book for you (often at great expense) and left you to your own devices to sell a few copies and be able to say you wrote a book. Often, they were riddled with grammatical errors and looked very unprofessional to the savvy readers’ eye.
However, that’s no longer the case with the current generation of writers. Many act as their own publisher, hiring editors, book designers, publicists, printers, and other professionals to aid them–or taking the initiative to do all of these jobs themselves and–most importantly–keep all their profits from sales.
I knew I didn’t have the expertise or desire to incorporate and run my own publishing business. So I opted to pursue a small press or university press deal, where I wouldn’t be too busy doing all the technical work to publish a book to be able to write the next one.
Self-publishing is also democratizing and diversifying the publishing trade. The Big Five have a problem common to multinational corporations–appealing to the lowest common denominator to make a quick buck or billion. But very little of that money goes to the author–most is eaten in taxes, agent commissions, and other expenses of the publisher.
I was blessed to find a regional press that published what I was selling–a book of Southern literature, a short story collection, a book set in recent past. They take care of the technical details, and I set my own publicity schedule, going where my book is likely to find an audience. As far as I am concerned, it’s a win-win.
Writing a book is a big accomplishment. Finding an agent and a publisher is darn near impossible for someone just starting out. The main thing for an author to watch out for is someone who wants to draw you into spending a lot of money and have very little to show for it afterwards–agents who charge upfront fees, publishers who hoodwink you into a ironclad contract then take you to the cleaners for expenses, editors who want to turn your book into something other than what you meant to write.
But making the choice to self-publish, with your eyes open to the demands that path entails, is often a case of getting a book out into the world that is everything you wanted it to be. And that’s not as “easy” as some might think.
Julie Liddell Whitehead 