business – Page 4 – Julie Liddell Whitehead

Looking Ahead; Looking Back

So my activities are slowing down at this point. I have one event left in June and only one Zoom event scheduled for all of July. I am hoping to get my latest manuscript back from my other two readers by mid-July and plan to take that open time of no events to do whatever other edits need doing on it. I know I want to look very carefully at the word count, at the pacing of the actual beginning pages, and at making sure the continuities are right. We will see if anything else comes up.

August will be important for three reasons: the book will be a year old, the twentieth anniversary of Hurricane Katrina is that month, and to that end, I have a lot of events scheduled. the first is an online “Talk To Me Day” on Mastodon on August 3, then there’s a Book Mart signing in Starkville on August 15 and the Possumtown Book Fest in Columbus the next day, August 16. Then another shot at a signing at B&N on August 23, another Zoom event on August 26, and finally a podcast recording with fellow author Rod Davis and my friend Shannon Evans on August 29, the actual date the storm hit Mississippi in 2005.

I am making such a big push because first-year sales are so important to the life of a book. I am probably going to stop hustling for events, press, etc. once the first year is over. The good news is I already have several possibilities for events in the next year; I just have to wait and see how those possibilities pan out. And anything else I am invited to I will need to be very judicious about whether to attend or not.

But I could never have anticipated what all has happened for my book this year–the reception by readers, the accolades from various quarters, the support from other authors, the support I’ve gotten from my publisher, my family, and my work–all amazing and humbling for the little book that could.

Dog Ear Books

No, this is not a post on the merits or calamities of marking your place in a book with a bent page.

Dog Ear Books is a lovely little independent bookstore attached to Wild Fox Coffee in Brookhaven, MS. The bookstore opened last fall after Hurricane Baby was released, and it came to my attention in an email I got at work from Shelf Awareness. Earlier this year, I decided to give them a call and try to work out an event with them. So that event was where I spent most of my day yesterday,

The bookstore/coffeeshop is located in an old home place–the coffeeshop is in the back, likely where the kitchen would have been when people lived there. The other rooms are filled with books, tons of comfortable seating, and bookish items. They have a used-book room, a romance/fantasy book room, a classic book room, and a kids’ book room as well.

We got there before lunch and asked where a good place to eat would be, and they directed us to Friends, a Mexican restaurant across the street. Had a lovely meal there, then came back for frappes and setting up the event. They had a very nice table in their romance room, so I sat there to greet people.

The neatest thing about this event was that there were two events going on around the town–a baseball tournament and a four-wheeler race. Almost everyone who bought a book was in town for one of those events! Some came because of the social media posts about me being there, but I signed books for people from Oklahoma, Louisiana, and surrounding towns in south Mississippi.

The staff, particularly assistant manager Ashley, could not have been nicer. I sold half of their stock of my books and signed the rest so they could offer the signed copies to their customers. It was a good trip, and a good time was had by all.

Next event is another Mississippi Writers’ Guild event for the coastal chapter on June 18 and then a signing at Coffee Prose, our own coffeeshop/bookstore in Highland Village in Jackson. Hope to see some of you out and about! Happy reading and writing!

Book Magic!

This week, I had another surprise pop up about Hurricane Baby: Stories–it’s now available online from Target.com! I was so STUNNED. I immediately wrote my publisher asking HOW she pulled this one off. She said it was likely because it was available at the wholesaler Ingram and that I had done such a good job collating my metadata. That was flattering, as was her comment that I should write something about metadata and its role in publishing.

Now, some readers may be wondering what metadata is and with good reason; I didn’t know anything about it until I started working for my job at a publisher. Metadata is information sent to online retailers such as Amazon, Barners & Noble, Ingram, etc. that makes use of search engine optimization (SEO) to enable readers to find a certain book.

Much metadata has to do with information the publisher will determine and supply–ISBN, title, cover image, shelving headers, BISAC codes, dimensions of the book. Other items of metadata that can be entered into your book’s electronic record are comparison titles, excerpts, and keywords.

Comparison titles are where the author indicates the book sits in the marketplace–books with similar themes, audiences, and writing styles. I used Amazon to search out mine for Hurricane Baby–I typed “Hurricane Katrina fiction” in the search bar and found several titles I thought would work. I then read the summaries and decided what books would match mine most closely. Other considerations include the amount of sales, the number of reviews the book had, and what format the book was published in; they needed to be as similar to the format as the book I was working on as possible.

Excerpts are important to give everyone reading the metadata the flavor of the book. I took a scene from the middle of my first story, “Still Waters”, where the hurricane hits Hattiesburg, Mississippi full force. It summed up the serious issues from the storm and showed the style of my writing.

Keywords are search terms for the book–a word or phrase that is electronically attached to the book as it goes out into the world. My keywords for Hurricane Baby were: 2005, climate change, destruction of the Gulf Coast, hurricane baby, Hurricane Katrina, loss of faith, post-traumatic stress disorder, Southern literature. The keywords can be a set of phrases or single words that someone might use as a search terms when looking for information/books on my topic. The key player in this case is Amazon–it has a fifteen-keyword limit for how many search terms you can attach.

So that’s a quick rundown of what I know about metadata and how I used it for my book. Hope the information can be helpful to someone else. And may it work in your favor as it seems to have done in mine! Happy writing!

A Wild Moment

I have documented a lot of surreal moments in my author journey on here–selling the book, preorders, my first review, my first author signing, etc.

Here’s another one for the books.

I was in a Barnes & Noble Booksellers in a local mall. And because I’m a bit delulu, I asked them on a whim if they had copies of Hurricane Baby: Stories in stock. The lady checked her computer and said, “We don’t–but it looks like our sister store in _____ has seven copies. We can order it for you if you’d like, though.”

You could have knocked me over with a puff of wind. My book actually WAS IN STOCK in the local branch of one of the biggest booksellers in the world. My stars–

I didn’t tell her who I was–I just smiled and thanked her.

Today I went to the sister store and FOUND MY BOOK in the huge Mississippi authors section in the front just inside the automatic doors and to the left. A whole stack of them.

I was almost hyperventilating at this point.

But I picked up a copy, took it to the front desk, introduced myself as the author, and asked if I could sign all their copies. They agreed to that, and the manager went to the back to find GOLD STICKERS that say “SIGNED EDITION” on them to place on the front covers of the books. I signed every copy even as my hands were shaking.

FOLKS–I was in a display with John Grisham, Greg Iles, Della Owens, Fannie Flagg, Kiese Laymon, Jesmyn Ward.

Bestsellers. Award-winners. And little old me.

I’ve run out of words to describe the feelings. And that’s saying something.

What an Interesting Development

I track several things on the Amazon page for Hurricane Baby–sales rank, number of reviews, some sales numbers. Until recently, I didn’t think much about price.

I would see the price occasionally dip to $18, $17.99, $16.50–small changes from the cover price of $20.95, but nothing to really wonder about–until after the first of this year.

Then I noticed the price dropped to $8.50 for the paperback version. (The Kindle version is $9.99.) I thought that was odd but assumed it would be short-lived. Next thing I knew, the price was $8.48. Then $8.12.

I really started to pay attention then. It kept dropping until it reached $7.99 a few weeks ago.

I wrote my publisher asking if she had any insight as to why this had happened, Her answer was “not a clue”.

Hm.

So I turned to Google for answers. I input “Why did Amazon discount my book”. I got various websites proffering reasons that largely fell into three camps:

A) The book is selling really, really well and they discount it to sell more, or

B) It’s a completely algorithmic decision, or

C) it may be a case of setting your book up as a “loss leader”, hoping that a low price will cause shoppers to buy even more products than just the one book.

Another possible reason is Amazon may have ordered too many, and they want them out of their warehouse. That doesn’t sound likely since my book is print-on-demand–the book is assembled in response to the number of orders.

I was glad to find out it wasn’t necessarily a case of Amazon being ready to remainder the book and selling copies at fire-sale prices to get rid of them, which had been my first thought.

So we will see what happens in the future for my Hurricane Baby, the little book who could. Hope everyone has a good week!

PS 3/24/2025–I posted this last night, and then I looked at Amazon and found that the book has gone back up to regular price! That’s an interesting coincidence!

New Bookstore Visit!

Bob and I went to peruse the offerings at the Fairhope Arts and Crafts Festival in Fairhope, Alabama this past weekend. We saw many, many unique arts pieces and gift items and couldn’t resist buying a few of them to give as gifts or keep for ourselves.

Our most unusual finds this time were acoustic gramophone speakers made out of various boxes–a slot holds your phone and whatever song you are streaming spills out of a gramophone bell. They’re just amazing-looking and -sounding! So we got his-and-hers–Bob’s is made out of a repurposed The Empire Strikes Back lunchbox, and mine is made from a decorative replica of my original Peanuts lunchbox! Very gratifying find.

Then after looking at all the crafts and artwork and jewelry, we made our way to the venerable Page and Palette Bookstore, now in its fourth generation of ownership in the same family since 1962. The building also boasts a coffeeshop (Latte Da), a Yoga Studio (Plot Twist Yoga), and a bar (The Book Cellar).

We went in and looked around and then I decided to pitch Hurricane Baby: Stories to them to stock in their store. I left my bookmark and told them it was available through Ingram, and the girl said they’d probably order a few and see how they did. Which made e feel good. She brought up a signing, and I asked if I’d have to bring the books, and she said yes. So I’m not doing that.

If I’d been thinking, I should have stopped at every booth offering book-related items and pitched my book to them. I did hand out a few that I talked to, but not many. Live and learn.

Next weekend our family goes back to Natchez for a little R&R with my youngest daughter this time. So we’re going to enjoy that. The next Friday I go to my hometown, then the weekend after that is the Southern Literary Festival that I do a workshop at for undergraduate students. Wish me well!

Moving Right Along

So I have finished all the podcasts I was scheduled to interview for. One is supposed to come out this Tuesday–day after tomorrow. Another one, the podcaster said it would be out in June. I thought one other was supposed to have come out already, and the one I interviewed for last Thursday, I’m not sure when it’s coming out. I have three others I have reached out to that have not responded, but I think I’ve done enough in enough places to suit myself.

So now I move back into appearances. I go to my old high school in a couple of weeks, then the Southern Literary Festival at Blue Mountain Christian University in north Mississippi the first weekend in April. Two events in May, one in June, a Zoom appearance in July, and two events in August.

I have three other possibilities for August–they’re set but we need to nail down the exact dates. One in Starkville, another in Jackson, and another by Zoom. And I may get picked up by another book club. But that one is very iffy. And then there’s the banquet for the MIAL awards in July at Mississippi University for Women.

Y’all.

Just typing all of this out is unbelievable. I never thought I’d get to promote my work in so many different places. I had a lot of help to get here; people have been so receptive when I’ve just called them up or hit them up by email to see if I can do a program. It’s just been amazing. I don’t think I can emphasize that enough. Just amazing.

Riding the crest of the wave and seeing where the current takes me next! Happy writing!

Networking is Your Superpower! Event

So I went to this event on Thursday and spoke to a good number of ladies about setting goals and meeting them. I was very shaky and thought maybe it was nerves–but when it continued after I got home, along with chills and sweats and aches, I went to the doctor. Diagnosis: Flu.

But it was a good event. Less turnout than they typically have, but I just threw myself into the talk and Q&A with all I had–talking about the system I set up for accomplishing my goal of writing and getting a book published. I also provided examples from my freelance career and getting my MFA.

But it boosted my own resolve to say all those words out loud and be a living testimony that yes, you can do what you set your mind to, just like my mama always told me. I talked about setting realistic goals, setting mini-goals that bring you closer to your big goal, etc. I think it was a good talk, and the ladies who came thanked me for sharing with them.

And then they gave away two copies of my book that I signed for them. That was fun. They asked me to pick two numbers–the girl who organized the event had written names down and numbered them as each person came in–and the names that corresponded with the numbers won the books.

I was going to go back to the Mississippi Philological Association this coming weekend, this time in Ole Miss, but I’m not going to risk getting anyone else sick with this flu. So that’s sad. But more opportunities are on the way anyway, so I think it’s going to be okay.

Happy writing to all!

The Numbers

I’m going to sound vague on exact numbers in this post. But I do want to talk about was and was not in my first royalty statement for 2024.

First off, my publisher believes that the wholesaler, Ingram, has not paid for any books sold in October, November, and December. By my publisher’s calculations, the figures for late August and September account for half the units shipped so far, and the other half of the units should be recorded as completed sales after the fourth quarter payments come in.

Number two, even with the wonky sales numbers, I sold enough to earn out my publishing costs–the publisher paying for editorial, design, shipping, and other fees. So that was great news that the publisher has broken even on me.

Next, the statement shows only two books being returned to the publisher. Returns come from either a consumer who returned the book for a refund or from bookstores with stock they did not sell. So for me it looks like the gamble of having bookstores order my books for events is not backfiring on me. That’s a great feeling!

And finally, the publisher has only five books on hand, which means I’m coming close to having another print run if people continue buying the book. Not printing too few but not printing too many is a delicate balance for a publisher, and I’m looking good on that front.

Now–the money for the publishing costs comes out of net sales. I barely crossed that boundary with books sold listed in my royalty statement. Then I’m entitled to a portion of the sales left over, which rendered my payout nearly invisible to the human eye–low enough that the publisher can’t cut a check for it so it will carry over into the next year.

But you know what? That’s up to God. That’s his money, and he knows best how it can be used and when he needs it. All I know is that I am a debut author whose publisher is not in the hole for having taken a chance on me. That makes me feel GOOD!

Trying to Give Back

I recently called the principal of my hometown high school before Christmas. I told him who I was and that I was a former student, and that I would like to give a talk to the students about finding their dreams. I said I had succeeded somewhat in my field, mentioned the book, but told him I wouldn’t be selling anything with the talk. Just said I wanted to tell them I’m from where you are, I went out with this vision, and this is how I put in the work to make it happen. He told me to call back after Christmas and we would plan something.

So I did. Mid-January. I think he was surprised to hear back from me. He looked at the school calendar, and he found me a Friday morning where he could arrange for me to speak to the graduating seniors and tell my story.

Why am I bothering? I’m not even going to hand out my bookmarks unless someone asks me directly how to buy the book. I’m not going to make any money. So why?

The only inspirational speakers I ever remember coming to my school when I was there were trusties from the state penitentiary. They told us how they wound up in jail and to not do what they did or we would, too. (The 80s were a very strange time in lots of ways) We all pretty well got that message.

But what if someone had ever come and said, “It’s okay to have big dreams! It’s okay to want more for yourself that what you see around you! You can do it!” That would have lifted my heart immensely. Especially someone I could identify with, like me.

So that’s what I want to do for these kids. I have no illusions that they’ll be excited or if they’ll even listen. But maybe I can plant that spark in somebody. I’m going to try.