So now I am starting to be in the thick of publicity/marketing/selling Hurricane Baby. I’ve identified several bookstores I want to do small events with. Bookstore events are tricky, because the bookstore orders a lot of product, and if you can’t muster up that many people to show up at the event, they can return those books and get their money back from your publisher. I am trying to do bookstore events in conjunction with other events around the state so the events will be joined in time. People could possibly go to my events then swing by the bookstore and buy the book. So that’s one angle.
Another angle is getting news outlets to cover my book. I made a couple of big asks such as sending info on my book to big names like NYT, WaPo, and Kirkus. But I am really working a lot of my personal contacts for interviews, book reviews, and other publicity opportunities–people I worked with when I was a freelancer, colleges I attended and worked for to participate in readings on those campuses, people I attended my MFA program with (who have been absolute rockstars in promoting my book) and word-of-mouth among the people I know.
Another marketing avenue is book festivals. I have about ten, all in the southeast, that I hope to be invited to where I can make some noise about my book. The Festival for the Book, Southern Literary Festival, etc. etc. Most of that is legwork I’ve done myself; others already have a connection to the publisher.
And working all these connections is outside of what my publisher is doing, such as shipping my book to reviewers, nominating me for book awards, and playing up posts about my book on social media. My motto for this whole endeavor has been to do everything I could to position my book for the best outcome possible–and that’s what I’m trying to do.
Julie Liddell Whitehead 