Let me preface this post by saying–I love blogging. The immediacy, the honesty I can muster up, the value of my ability to produce really clean copy on a rough draft–it all makes me a natural blogger.
Not so much with other social media–especially in a post-literate age.
I once had to do a film project for a class ages ago in my journalism program. We did a TV news story. I only passed it through the efforts of my partner on the project; I was the on-air talent because of my public speaking skills, and she did the technical work–and word got back to me that the professor had commented that I had “a face made for radio” the first time he viewed it.
He wasn’t wrong. I’m not conventionally attractive–the word I used to get was “handsome” rather than “pretty”. I had accepted that about myself and knew I wouldn’t make it a day in TV. But the comment still stung.
So I don’t do TikTok. Or Bookstagram or Facebook reels.
I do have Instagram (https://www.instagram.com/jdlwhitehead/), Facebook (https://www.facebook.com/julie.whitehead.146), Twitter (https://twitter.com/julielwhitehea1), LinkedIn (https://www.linkedin.com/in/julie-liddell-whitehead-716a259b/), Mastodon (https://writing.exchange/@JulieLiddellWhitehead), and now Pinterest (https://www.pinterest.com/julieliddellwhitehead/).
But I’m at a bit of an impasse as to how to make them work in my favor. Most of my followers are from Twitter, but of course so many people have left that platform that it isn’t as good a resource as it used to be.
So if anyone else is still trying to figure out how to grow their social media program, I think we may be asking the wrong question–how does publishing need to restructure itself so that social media reach is not the important thing, but writing is? I think that’s the question to ask.
Julie Liddell Whitehead 